I’ve been a Thrive Market member since 2015, and over the years, I’ve bought everything from canned tomatoes to makeup. While I genuinely think Thrive Market is a great company with amazing deals on tons of organic and natural products, I’ve also learned that some products make the membership totally worth it—and that’s exactly what I’m going to share with you in this Thrive Market review.
I’ll also do a price comparison, stacking Thrive Market’s prices against major retailers like BJ’s Wholesale (like Costco), Walmart, Target, Wegmans, and Whole Foods to see how it really measures up. Whether you’re new to Thrive Market or just wondering if it’s worth your money, this review will give you the insight you need before shopping.
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The Thrive Market Review You Actually Need!
By now, you’ve probably seen plenty of Thrive Market reviews—and let’s be honest, most of them say the same thing. So, I’ll spare you the usual rundown of what Thrive Market is, how much it costs, and whether it’s easy to cancel—you can find all of that on their website. Plus, Thrive Market has been around for over a decade, so I’m going to assume you already know the basics.
What you really want to know is this: Is Thrive Market actually worth the membership? And more importantly, which products make it worth it?
Because let’s be real—saving a few cents on canned tomatoes isn’t exactly going to convince me to whip out my credit card and pay the annual fee. So, in this review, I’ll break down the best products that truly justify the cost—from someone who’s been shopping at Thrive Market for years.
Like I mentioned earlier, I’ve bought tons of products from Thrive Market over the years—everything from pantry staples to skincare. But when I look back at my past orders, there are certain items that always make it into my cart.
I get asked all the time, “What are your favorite things to buy from Thrive Market?”—so here they are! By the way, these products aren’t in any order – I love them all equally!
Thrive Market Collagen Peptides
I drink a smoothie every single day—and have for over 10 years. Not only is it a great way to get my daily fruits and veggies in, but it’s also an effortless way to add superfoods without any extra hassle.
One of my absolute favorite Thrive Market finds? Their Grass-Fed Collagen Peptides. At $25.99 for a 20-ounce bag, I truly think this is one of the best deals they offer. The quality is top-notch, the price is incredibly reasonable, and with over 5,000 five-star reviews, I’m clearly not the only one who loves it.
I add this to my smoothie every morning, and I swear by it. I won’t dive into all the health benefits of collagen here, but let’s just say—I get compliments on my skin and hair all the time, and my answer is always the same: Collagen.
How Does the Price Compare?
I did a little price matching, and honestly, Thrive Market comes out on top in most cases:
- Whole Foods: A 16-ounce bag of their store-brand collagen costs $27—which is smaller and more expensive than Thrive Market’s. Whole Foods prices on superfoods, in general, are outrageous.
- Wegmans, Target, and Walmart: They carry Vital Proteins Collagen, which is another great brand, but it was $10 more than Thrive Market’s collagen.
- BJ’s Wholesale (Costco/Sam’s Club equivalent): This was the only store that beat Thrive Market’s price. They offer a 24-ounce bag for $31.99, but it frequently goes on sale for $25—and sometimes, they even have a $10 coupon, bringing the price down to $15. When that happens, you better believe I’m running to BJ’s to stock up!
Protein Powder
Another staple I always have on hand is protein powder. I don’t add it to my smoothies—since I already use collagen in those—but I do mix it into my daughter’s smoothies, stir it into my oatmeal, and love making protein shakes as an afternoon snack.
My go-to (and honestly, the only brand I like) is Garden of Life Organic Unflavored Protein Powder—and Thrive Market always has the best price at $35 for a 20-ounce container.
How Does the Price Compare?
When I did a price comparison, a few things stood out:
- Walmart & Target: They carried Garden of Life, but only in vanilla and chocolate—not unflavored, which is the only one I use.
- Wegmans: They did have the unflavored version, and the price was comparable, just a few dollars more than Thrive Market.
- Whole Foods: Don’t even get me started. I truly don’t know who sets their pricing or how they stay in business, but the exact same protein powder was $10 more than at Thrive Market.
So, let me just say this—if you’re looking to add collagen and protein powder to your daily routine, buying both from Thrive Market alone makes the membership worth it. The price, quality, and convenience just can’t be beaten.
Other Superfoods
When it comes to superfoods like chia seeds, hemp seeds, cacao powder, and MCT oil, here’s what I’ve found:
- Thrive Market vs. Whole Foods → Thrive Market wins by a landslide—Whole Foods prices are significantly higher.
- Thrive Market vs. Wegmans → Prices are pretty comparable.
- Thrive Market vs. Walmart & Target → They do carry some superfoods, but the brands are hit or miss, and the selection is small.
This is where Thrive Market really stands out—not only do they have a huge variety of superfoods at great prices, but they also provide detailed descriptions, nutrition facts, and customer reviews so you can make an informed decision before buying. If you’re serious about stocking up on high-quality superfoods, Thrive Market is 100% worth it.
Vitamins
If you were expecting me to jump straight into food—don’t worry, I’ll get to my favorites next! But first, I have to mention one of the products that truly makes a Thrive Market membership worth it—my Garden of Life Women’s 40+ Vitamins.
In case you haven’t noticed, Garden of Life is one of my favorite brands, and Thrive Market offers a ton of their products. I love their products because they’re high quality without being ridiculously overpriced. I’ve been taking these vitamins for 10 years, and I swear by them.
At $64 for 120 tablets, they’re not cheap—but since I take two a day, one container lasts me two months, which makes the cost more manageable.
How Does the Price Compare?
When I did my usual price check, here’s what I found:
- Wegmans, Target, and Walmart → None of them carried my exact vitamin. They either had the gummy version (which I don’t want) or a general women’s multivitamin, but not the Women’s 40+ formula.
- Whole Foods → Are you ready for this? Hold on to your hats! They had the exact same vitamin for $90—yes, you read that right. $26 more than Thrive Market for the same product.
At this point, can we all just agree that if you shop at Whole Foods and switch to Thrive Market, you’ll save a boatload of money?
Other Vitamins & Supplements at Thrive Market
Just like with superfoods, Thrive Market has a huge selection of vitamins and supplements. You can find everything from:
- Magnesium gummies
- CBD gummies
- Ashwagandha
- Turmeric
- …and just about every vitamin and supplement you could need.
Each product comes with detailed descriptions and customer reviews, so you can feel confident about making an informed decision. I haven’t price-matched every single vitamin, but at a quick glance, the prices are on par with everything else I’ve purchased from Thrive Market—high quality at affordable prices.
Gluten-Free Food Products
Now, let’s talk about my favorite food products from Thrive Market. You can find just about every pantry item at Thrive Market that you’d find in your local grocery store—they even offer meats and frozen foods—all at great prices. But if I’m being honest, that alone wouldn’t be enough to convince me to go all in on a Thrive Market membership unless I didn’t have access to those items elsewhere.
What really makes Thrive Market shine—and what definitely makes the membership worth it—is their selection and availability of gluten-free products.
I was diagnosed with celiac disease in 2020, and while I had already been eating mostly naturally gluten-free, I still struggled to find things like gluten-free pasta, bread, and other specialty items. Thrive Market changed that. They have an entire gluten-free category, and at the time of this review, they had over 5,800 gluten-free products available.
Best Gluten-Free Products at Thrive Market
Some of my go-to gluten-free items include:
- Thrive Market Brand – They offer everything from pasta to sauces to snacks.
- Favorite gluten-free brands – Thrive carries many of my top gluten-free brands, including:
- Schar
- Jovial
- Quinn Snacks
- Simple Mills
- Bob’s Red Mill (Gluten-Free Items)
- King Arthur (Gluten-Free Items)
- Annie’s
- Primal Kitchen
- Purely Elizabeth
- Cappello’s (Frozen section)
- Bobo’s Bars
- And so much more!
If you’re celiac or gluten-sensitive and struggle to find gluten-free food options, Thrive Market is a game-changer.
How Does Thrive Market Compare to Other Stores?
Wegmans (Buffalo, NY area)
Wegmans actually does a great job meeting the needs of gluten-free shoppers. Their store-brand products are clearly labeled, and they have a dedicated gluten-free section with both dry goods and frozen items. Prices are comparable to Thrive Market, but where Thrive really stands out is selection.
For example, I buy a lot of gluten-free pasta (because I love my Italian food). My favorite brand is Jovial, and while Wegmans carries some Jovial pasta, they often don’t have the variety or the specific types I need. Thrive Market, on the other hand, has the best gluten-free pasta selection I’ve found.
The same goes for gluten-free bread products like Schar pizza crust or Italian bread—Thrive Market consistently has what I need in stock. And don’t even get me started on their jarred sauces—I love their Thrive Market brand sauces (shhh, don’t tell my mom!).
So while Wegmans is a solid option, I always order my gluten-free staples from Thrive Market.
Target & Walmart
This might vary based on location, but in my area:
- Both Target and Walmart had very small gluten-free selections, and nothing was clearly organized—I had to hunt for the items I needed.
- Walmart was especially disappointing—despite being such a massive store, their gluten-free section was just a small corner of one aisle.
- Because their selections were so limited, I couldn’t even do a fair price comparison—they simply didn’t carry the items I buy.
Thrive Market wins by default here because they offer way more variety and make shopping for gluten-free items so much easier.
Whole Foods
Now, you’d think Whole Foods would have an amazing, perfectly organized gluten-free selection, right? Yeah… not so much.
- Their gluten-free pasta selection was minimal—just a few options from their store 365 brand, Jovial, and a couple of others.
- Every gluten-free item was at least $1-$2 more than Thrive Market.
- Their actual gluten-free section was small—they carried some gluten-free flours, but again, prices were $2-$3 more than Thrive Market.
- They didn’t even carry Schar products!
- Quinn Pretzels (one of my favorites) were $1 more at Whole Foods.
- Cappello’s products were $2-$3 more than Thrive Market.
Is Thrive Market Worth It for Gluten-Free Shoppers?
From my experience, if you have celiac disease or a gluten sensitivity, Thrive Market’s gluten-free selection alone makes the membership worth it—even if you don’t buy vitamins, supplements, or superfoods.
At $59.95 per year, the membership more than pays for itself in just a few orders. And honestly, if you’re regularly buying gluten-free products, you’ll probably end up saving money by shopping at Thrive Market.
Alright, those are my go-to Thrive Market items and the reason I renew my membership every year. But of course, Thrive Market has so much more to offer beyond food and supplements.
They carry a wide range of household essentials, including:
- Personal care items – Toothpaste, deodorant, shampoo, and more.
- Home goods – Eco-friendly cleaning supplies, laundry detergent, and makeup.
- Pet supplies – Because our furry friends deserve healthy products too!
Now, don’t expect to find big-name brands like Crest, Tide, or Scott Tissue here. Thrive Market focuses on products that are environmentally friendly and better for you, so if that’s something you value, I highly recommend taking a look at what they offer.
Do a little research and price comparison, and I’d be willing to bet you’ll find that Thrive Market’s prices are just as good—if not better—than what you’d pay in stores.
Thrive Market Sales & Coupons
One last thing I want to mention about Thrive Market pricing—they’re always offering sales and sending out coupons. Now, I’ll be honest, they send a lot of emails (which can get a little annoying at times), but those emails usually include great deals.
Every month, there’s some sort of sale or promo code, and when they have a big sale on gluten-free items plus a coupon, I can really stock up and save even more—so I always keep an eye out for those.
Personally, I think Thrive Market goes above and beyond to keep prices comparable—or even lower—than in-store prices. But on top of that, they’re constantly offering extra savings through sales and coupons, which, in my experience, more than offsets the cost of the yearly membership.
A Few More Reasons I Love Shopping at Thrive Market and Renew My Membership Every Year
Beyond the great prices, there are a few other reasons why I prioritize shopping at Thrive Market—and while these don’t necessarily have to do with cost, they definitely add to the overall value of a membership.
Honest Reviews from Real Customers
I’m a big review reader—especially when I’m trying something new. I like to know what other people think and hear about their experiences before I spend my money. That’s something I really appreciate about Thrive Market—every product has customer reviews, and people don’t hold back.
If someone had a bad experience, they’ll say it. If they love a product, they’ll rave about it. I always read reviews, but I find them especially helpful when I’m shopping for vitamins, supplements, or new gluten-free products.
Think about it—when you’re shopping in a physical store, you’re buying blind. You have no idea if a product is good, effective, or even worth the price. With Thrive Market’s reviews, you can make an informed decision and avoid wasting money on something you’ll end up tossing aside.
Detailed Product Information & Research
This goes hand-in-hand with the reviews. Every product on Thrive Market includes:
- A detailed description
- Full ingredient lists
- FAQs and other helpful info
I love this feature because, again, it helps me make an informed decision before I buy. When you’re in a store, it’s hard to stop and research a product while navigating crowded aisles and trying to get your shopping done. With Thrive Market, all the info is right there—no guessing, no last-minute Google searches.
The Convenience Factor
I know one of the biggest questions about Thrive Market is “Will I actually save money?” or “Is the membership worth it?” And I totally get it—no one wants to waste money. I’ve already broken down why the answer is yes to both, but I just want to add one more thing:
The convenience is priceless.
Like you, I live a super busy life, and I don’t have time to bounce around to five different stores trying to track down my gluten-free staples or vitamins. With Thrive Market, I can place an order in minutes, and it shows up at my doorstep in just a few days—all while knowing I’m not overpaying.
Plus, reordering is easy with their Save Lists feature. You can create shopping lists for your go-to items, so when you’re running low, you can place your order with just a few clicks.
My Final Thoughts
At the end of the day, Thrive Market is more than just an online grocery store—it’s a convenient, cost-effective way to stock up on high-quality, organic, and specialty products without overpaying.
Whether you’re looking for superfoods, vitamins, gluten-free essentials, or everyday pantry staples, Thrive Market consistently delivers great prices, an incredible selection, and the convenience of having it all shipped straight to your door.
Add in the honest customer reviews, detailed product descriptions, and easy reordering features, and it’s clear why I renew my membership every year.
If you’re still on the fence, I highly recommend giving it a try—your first few orders will likely more than cover the cost of the membership, and you’ll quickly see why so many people (myself included) swear by Thrive Market. I hope you found my review of Thrive Market helpful. I’d love to know what your favorite products are to purchase from Thrive Market.
Other Helpful Reviews
See all of my reviews.
Alisa Lignoski says
Does thrive market except EBT Foodstamps?
Liz D. says
Very thorough, thoughtful & detailed review. Super helpful! Thanks!
Tammy Overhoff says
Thanks so much, I’m so happy you found it helpful. I’ve been a Thrive Market customer for over 5 years now so I feel confident in talking about and sharing my experiences.
Stacey says
I signed up for the annual Thrive membership and I canceled after 3 shipments. Everyone of my boxes came busted and some of my items were damaged. Thrive was great with the cancelation process and refunding my money immediately; however, there’s a lot to be desired with their shipping company.
I purchased some basic staples in 2 orders and ordered a frozen box to test them out. The salmon which claimed to be wild caught was fishy, tasted like it was farmed, and the largest price was 2.8oz not cooked. In all honesty the seafood I get from my local Whole Foods store was 99.9 times better than theirs.
One of the things I didn’t like was you’re not able to view the items before signing up.
I think it’s worth it to test them out and for those considering it, go monthly. If you chose annual and you hate it you do have 30 days to request your money back and cancel. I would strongly advise using the chat feature as you’ll have a paper trail if you need to dispute the charge if they don’t follow through on the cancelation.
Tammy Overhoff says
That’s such a bummer you had that experience. Fortunately, I never had my shipments damaged in any way. Also, I haven’t ordered any of their frozen foods so I can’t speak on that but that’s a bummer too that was your experience. And yes I agree I still think it’s worth it for someone to test it out because I find it super helpful using it for my gluten free items, collagen, and protein powder.
Brandi Hill says
to me thrive is ideal for someone who lives in a food dessert so paying more is worth it to them.
I live behind a Publix in a yogi, health conscious neighborhood . I also have a small natural grocer, grassroots.. About 80% of the items are in stock at Publix and are substantially cheaper than thrive.
I’m also a heavy Amazon shopper and once every two months I get my staples from Walmart.
I’d love to stop shopping at Walmart and Amazon. This is another pro to thrive .
Probably the best aspect of thrive you feel good supporting them.
One day I’ll be there but for now they are just so expensive to me.
Tammy Overhoff says
That’s a great point. I have a much different experience. I live in Buffalo, NY and have numerous grocery stores, health food stores, and a whole foods around me. I do show at them still but I also love having thrive market to order my staples online from. I find in my area the prices are the same or cheaper, definitely cheaper than Instacart so I like I think thrive market is worth it for that reason.
Jennifer Clutterbuck says
Placed my first order on April 25 and got email saying package won’t be delivered until May 5 as of yesterday April 29. Today April 30 email now says delivery will be May 7. Not sure where the 3 day delivery is?
Tammy Kresge says
Right now they are so behind because of everything going on. I know my order was super late too. Hopefully things will get back on track soon.
Liz says
This helps a ton, thx for the review!
Tammy Kresge says
You’re very welcome.
Tammy Overhoff says
You’re welcome! I’m glad you found my Thrive Market Review helpful.
RizG. says
This is a no brainer in my household. Me and my husband are starting a Keto Lifestyle Diet and we have just been verified as a military member so the membership fee was waived and I am taking advantage of lots of deals and discounts plus the site is very user friendly.
Thank you for your feedback. Bless
Tammy Overhoff says
Agree!! I’m Gluten-free and even though I live near many grocery stores I find shopping at Thrive to be so helpful and convenient. Not to mention that the prices are always the same or even cheaper than my local grocery stores.
Deb says
While I agree with people who say you can get many of these items on Amazon. One thing to consider is Amazon’s packing sucks! I have Amazon Prime and use it on a daily basis due to the fact that we live rurally. Whenever I order a food item from Amazon, it comes in a box with everything else. I have had a case of canned dog food and bottles of bbq sauce in the same box with one little air bubble or protection. Needless to say, the products are almost always damaged or broken. I will be placing my first order with Thrive. If their packing is appropriate for the product, I definitely will continue shopping with them. While I love the convenience of Amazon Prime, I hate the way they pack thier items.
Julia says
A really, I think you can find better deals elsewhere without paying a membership fee. Most prices are equal to Amazon, even if they say they have a 30% discount.
Tammy Overhoff says
With amazon prime you’re still paying a yearly membership though and it’s more money. And I find the prices to be cheaper than amazon and I prefer buying from one seller.
Kat says
I wanted to add a comment:)
I have a Thrive Gives membership, I am disabled and it’s hard for Me to get to stores all the time (someone else purchased a membership so mine was paid for by that other persons paid membership) I also mainly shop Wegmans/Aldi and everything I order from Thrive, saves Me money on each item and the gas/time it would take to drive to the store/stores.
As You stated, you just have to plan ahead and not order something You need tomorrow lol 🙂 my savings per item ranges from .30 cents to almost $2. My most recent order totaled $142. I had a thrive coupon for the order and paid $123. All these items at Wegmans would have cost $158 total(can’t compare Aldi because they don’t carry some of the items)
Also, depending on order total, You get free shipping and free gifts (a lot are full sized products on this order I received free shipping, a 16 oz jar of ghee and a protein powder full size sample)
As Our Author stayed, check it out, try a 30 day membership and see if it’s worth it for You 🙂
Tammy Kresge says
This is great feedback!! And I totally agree, if you use Thrive correctly and plan for things you can actually save a lot of money and time.
Lindsey Backen says
Thanks for this review. I have been looking into different options for getting food to my door. I live in a town with one very small grocery store, must drive over 30 miles to the nearest Wal-Mart/HEB and almost two hours to any large market with lots of healthy choices. I am pinched on time. I do have a question? Does Thrive have any way to save a cart, send an automatic shipment? Or does saving to your favorites mean you can quickly add what you need to a new car? I am trying to automate as much of my daily living as I can. Thanks for taking the time to write this for those of us who are researching.
Tammy Kresge says
Hi Lindsey, I looked into this for you and yes Thrive Market does offer autoship for there products.
DEBRA MCMASTER says
Informative review. I would add to the Pros list that their packing is amazing. Our daughter sends us packages, and bread, crackers, etc have all arrived without a crumb. Our cats love the boxes and the packing material. I’m also skeptical about the “family in need”. When I saw that, I thought about friends who would love the products. But I know they couldn’t afford them.
Betty says
They say that every membership gives a family in need a free membership. I find that difficult to swallow. How can “a family in need” afford these prices? Granted you are paying for convenience $60 a year worth of convenience but a family that is having a difficult time would be hard pressed to pay these prices – that is why they don’t shop organic, Paleo, etc. they cannot afford it. Thrive should donate that money (or products) to a food kitchen where it would do more good.
Jen says
I actually was approved for a free membership, all I buy from them is nutritional yeast, Brami Lupini snacks and Wonder noodles. Pretty much everything else I can get in store. Their prices are not comparable to in store verses having them right away when you purchase in store.
KC says
I qualify for the family in need membership, (Thank you to the people who pay and Thrive!), I am a disabled veteran. My son and I have to eat clean/organic/gluten free, for health reasons, we have no choice. The prices at Thrive are cheaper for us than the stores in our very expensive state, and they have things we need that I can’t even find in our stores. Thrive makes it possible and affordable for us!
KD says
Thrive Market should definitely offer free shipping on all orders with that high of a membership fee. Thanks for this review!!
Mary Ann says
I just want to say that I signed up for the free 30-day trial. I wasn’t super impressed but decided to give it a year to see how I liked it. I didn’t find their selection to be that great and – as you mentioned – the prices really aren’t any more competitive than the stores (or frankly Amazon, Target, Instacart delivery). So after a year I decided to cancel my membership – not worth paying $60 a year for access to the site since I already pay for Amazon Prime and don’t have to pay anything for Target delivery. This is where my opinion of Thrive truly dropped – you can’t cancel yourself on the website or in the app. You have to contact them. So I did – I live chatted. After repeated hard sells from the chat rep they finally confirmed she would cancel it and said I’d get an email confirming it within a few minutes. Did I get the email? Nope. Was my subscription cancelled. Nope. So then I had to reach out to them by email. What response did I receive, “We strive to respond to all inquiries within 6 hours. We occasionally receive a high volume of requests from our members and it may take up to 24 hours for us to read and respond to everyone. If you need immediate assistance, we are online 24/7.” with a link to the live chat app. Nope. Not okay. THEN I had to call them – and of course waited on hold – being directed to ‘live chat’ or ‘text’ if I didn’t want to wait. I am suspicious of anyone who makes it this hard to cancel a membership.
Tammy Kresge says
I’m so sorry that happened to you. I still have my membership so I haven’t had the experience with trying to cancel. But I agree that making canceling easy needs to be a priority with all of these companies. Thanks for your feedback.
Parson says
You said they don’t offer perishables but I saw options to buy meat. Is this new?
Tammy Kresge says
Yes that is new. I haven’t tried their meat services yet.
Shannon Schell says
I would also say that folks should mark a calendar reminder for that $59.95 renewal fee. It can smack your account just when you least expect it! Don’t forget too that they’ll offer “free with purchase” frequently. I’ve received chips, laundry soap and lots of other things just for ordering items I normally was buying.
Tammy Kresge says
That’s really good advice!